Digital Marketing Manager

SF Recruitment have partnered with a high growth organisation based in Birmingham City Centre, who are looking to recruit a Digital Marketing Manager on a permanent basis. This is a great opportunity to join an organisation that works with well known, global brands, and that offers plenty of progression & development opportunities.

Hours: site based 9am-5pm at new City Centre offices
Salary: up to £37k

Role Overview:
We are looking for an experienced Digital Marketing Manager to lead our digital marketing efforts, develop strategies for customer acquisition and engagement and drive growth across all online channels. This role requires a blend of creativity, analytical skills and hands-on experience in digital marketing. The ideal candidate is passionate about creating impactful campaigns, optimising performance and staying current with digital trends.

Key Responsibilities:

• Develop, implement and manage the company’s overall digital marketing strategy.
• Plan and execute multi-channel campaigns across SEO, PPC, social media, email and content marketing.
• Manage the company’s websites, ensuring they are optimised for user experience, SEO and conversions.
• Analyse and report on the performance of digital marketing campaigns, providing actionable insights.
• Oversee and manage paid advertising campaigns using Google Ads to maximise ROI.
• Collaborate with content creators to produce high-quality, engaging and optimised content.
• Stay informed on industry trends and emerging digital marketing technologies to keep strategies up to date.
• Manage budgets and allocate resources effectively across campaigns.

Requirements

• Proven experience as a Digital Marketing Manager or in a similar role.
• Expertise in digital marketing channels, including SEO, PPC, social media, email marketing and content marketing.
• Strong knowledge of tools such as Google Analytics, Google Ads, SEMrush or Ahrefs.
• Excellent understanding of website management and optimisation (basic HTML knowledge is a plus).
• Demonstrable experience in managing successful digital campaigns with measurable results.
• Strong analytical skills and the ability to interpret data to inform decisions.
• Excellent written and verbal communication skills.
• A creative mindset with the ability to think strategically and execute effectively.
• Experience managing budgets and allocating resources efficiently.
• Degree in Marketing, Digital Marketing, or a related field.